1 of 26 · 4-letter .fr domains from the football lexicon

The only 4-letter .fr domain
readable from row 35 of a stadium.

FTBL = Football. 7 characters, Version 1 of the QR standard ISO/IEC 18004, the lowest density that exists. 50 m of scan range on a jumbotron, versus ~36 m for a typical campaign URL. Available for direct acquisition by sports brands and their agencies.

4 letters
21×21 QR modules
50 m jumbotron range
1 / 26 FR football
1 / 26
Spectator scanning the FTBL.fr QR code from the upper stands of the Stade de France
Readable at 50 m · 21×21 modules · Version 1 ISO/IEC 18004

The numbers behind the claim

A 7-character QR fits in Version 1 of the standard.
A campaign URL never does.

The ISO/IEC 18004 standard defines 40 QR code versions, from least to most dense. Version 1 (21×21 modules) is the lowest density possible, which makes it the most scannable from a distance. It only accepts very short URLs. FTBL.fr fits. Typical marketing campaign URLs do not.

FTBL.fr

https://ftbl.fr
15 characters
Low-density FTBL.fr QR code, Version 1
Version1
Modules21 × 21
Jumbotron range 5 m~50 m
DOOH range 4×3 m~18 m

Readable up to row 35 at the Stade de France

Typical campaign URL

https://nike.com/fr/campaigns/football
38 characters
Denser QR code of a long campaign URL
Version3
Modules29 × 29
Jumbotron range 5 m~36 m
DOOH range 4×3 m~13 m

Unreadable beyond row 22

Interactive demonstration →

Why this asset is rare

Four properties that never come together.

01 · Scarcity

A finite asset class

Four-letter .fr domains exist in fixed supply. Those carrying a universal semantic meaning like "Football" are exceedingly rare, and all of them are already taken.

02 · Semantics

Instant reading

FTBL = Football. The brain rebuilds the full word in 200 ms, in every language that uses the term. No learning curve. No ambiguity.

03 · Technical

Minimal QR density

15 characters including https:// fit in Version 1 of the QR standard (21×21 modules). That is the lowest density mathematically possible.

04 · Legal

Clean status

Held by its current owner since registration. No competing trademark on "FTBL". No past or pending dispute.

Use cases · Sports brands

Premium activation, from stadium to packaging.

FTBL.fr is built for sport-marketing operators who activate at scale: equipment makers, leagues, teams, media. Four concrete scenarios where QR range makes the difference between a conversion and a scroll.

Spectator scanning the FTBL.fr QR code from the stands

Stadium

Jumbotron activation

FTBL.fr QR projected on the main screen at half-time. 80,000 spectators, of whom ~30,000 sit outside the scan zone of a standard campaign URL. One scan converts straight to a flagship product or campaign.

Inside label of a football shirt with the FTBL.fr QR code

Product

Boot & shirt packaging

QR printed on the inside label of a Nike or Adidas shirt. Optimal reading even through folds and at 30 cm. Redirects to authentication content plus the brand universe.

TV screen with the FTBL.fr QR code displayed during a football match

Broadcast

TV / streaming spot

QR on screen for 3 seconds during a Decathlon or Le Coq Sportif spot. From 4 m away on a couch, a Version 1 QR scans; a Version 3 does not. The conversion is decided in those 3 seconds.

Urban 4×3 m billboard with the FTBL.fr QR code at a Paris metro exit

DOOH

4×3 urban billboard

FTBL.fr QR on 4×3 metres at a metro exit. Scannable from the opposite pavement, roughly 15 metres away. No long campaign URL can do that.

The twin asset

FTBL.es: same acronym, second market.

The same owner holds FTBL.es. The URL https://ftbl.es is also 15 characters: same Version 1 QR density, same scan range. Spain co-hosts the FIFA World Cup 2030, opening a 2028-2030 activation window for brands, media and operators in the Spanish market.

Both domains can be acquired separately or as a pair, locking the FTBL naming across both markets.

15characters, same as .fr
V1QR standard ISO/IEC 18004
2030World Cup in Spain

Acquisition

Three steps. No noise.

FTBL.fr is not up for public auction. The sale is handled through a direct, confidential channel, secured by an independent escrow.

  1. 01

    First contact

    Email or phone. Reply within 48 business hours. No automated pitch, no systematic intermediaries. You talk directly to the owner.

  2. 02

    Confidential exchange

    You present your organisation and the intended use. You receive a detailed asset file: domain history, legal status, technical metrics, trademark audit.

  3. 03

    Secure closing

    Transaction through an international escrow service or a specialised law firm. Technical transfer within 5 to 7 business days after funds are confirmed.

To start the conversation:

Contact details for the acquisition of FTBL.fr, Emmanuel Parrou