
Stadium
Jumbotron activation
FTBL.fr QR projected on the main screen at half-time. 80,000 spectators, of whom ~30,000 sit outside the scan zone of a standard campaign URL. One scan converts straight to a flagship product or campaign.
FTBL = Football. 7 characters, Version 1 of the QR standard ISO/IEC 18004, the lowest density that exists. 50 m of scan range on a jumbotron, versus ~36 m for a typical campaign URL. Available for direct acquisition by sports brands and their agencies.
The numbers behind the claim
The ISO/IEC 18004 standard defines 40 QR code versions, from least to most dense. Version 1 (21×21 modules) is the lowest density possible, which makes it the most scannable from a distance. It only accepts very short URLs. FTBL.fr fits. Typical marketing campaign URLs do not.
FTBL.fr
Readable up to row 35 at the Stade de France
Typical campaign URL
Unreadable beyond row 22
Why this asset is rare
Four-letter .fr domains exist in fixed supply. Those carrying a universal semantic meaning like "Football" are exceedingly rare, and all of them are already taken.
FTBL = Football. The brain rebuilds the full word in 200 ms, in every language that uses the term. No learning curve. No ambiguity.
15 characters including https:// fit in Version 1 of the QR standard (21×21 modules). That is the lowest density mathematically possible.
Held by its current owner since registration. No competing trademark on "FTBL". No past or pending dispute.
Use cases · Sports brands
FTBL.fr is built for sport-marketing operators who activate at scale: equipment makers, leagues, teams, media. Four concrete scenarios where QR range makes the difference between a conversion and a scroll.

Stadium
FTBL.fr QR projected on the main screen at half-time. 80,000 spectators, of whom ~30,000 sit outside the scan zone of a standard campaign URL. One scan converts straight to a flagship product or campaign.

Product
QR printed on the inside label of a Nike or Adidas shirt. Optimal reading even through folds and at 30 cm. Redirects to authentication content plus the brand universe.

Broadcast
QR on screen for 3 seconds during a Decathlon or Le Coq Sportif spot. From 4 m away on a couch, a Version 1 QR scans; a Version 3 does not. The conversion is decided in those 3 seconds.

DOOH
FTBL.fr QR on 4×3 metres at a metro exit. Scannable from the opposite pavement, roughly 15 metres away. No long campaign URL can do that.
The twin asset
The same owner holds FTBL.es. The URL https://ftbl.es is also 15 characters: same Version 1 QR density, same scan range. Spain co-hosts the FIFA World Cup 2030, opening a 2028-2030 activation window for brands, media and operators in the Spanish market.
Both domains can be acquired separately or as a pair, locking the FTBL naming across both markets.
Acquisition
FTBL.fr is not up for public auction. The sale is handled through a direct, confidential channel, secured by an independent escrow.
Email or phone. Reply within 48 business hours. No automated pitch, no systematic intermediaries. You talk directly to the owner.
You present your organisation and the intended use. You receive a detailed asset file: domain history, legal status, technical metrics, trademark audit.
Transaction through an international escrow service or a specialised law firm. Technical transfer within 5 to 7 business days after funds are confirmed.
To start the conversation:
Exchanges reserved for marketing executives, sport-marketing agencies, leagues, clubs, media and specialised funds. Off-target solicitations will be ignored.